Why Fashion Houses Should Target Expats in the US and Canada

The U.S. and Canada are home to some of the largest South Asian and Middle Eastern diaspora communities, with millions of people who carry strong cultural connections to their roots. For these expats, fashion is more than clothing — it’s identity, tradition, and a way of celebrating who they are. Yet, despite the demand, many… Continue reading Why Fashion Houses Should Target Expats in the US and Canada